EXPERIENCE

Seasoned Digital Transformation (Transformación Digital) executive with more than 25 years of experience in business, marketing, communication, manufacturing, supply chain, digital and technology. Lecturer and always open to learning.   

Many organizations are facing one of the most challenging moments of its corporate life: transform or die!. For that reason, I work on four pillars: Strategy, People, Process and Technology. First stating where the company is today and where the company desires to be, and then outline a plan to hack the company destiny and reinvent it to face the future successfully.

Career developed in major companies in many industries; large multinationals like E.I Du Pont de Nemours & Co, Accenture, Correo Argentino, WPP, Young & Rubicam and DDB, and also in technology and digital savvy companies like Response Logic, Wunderman and di Paola.I have experience working in Argentina, my native country, Brazil where I lived two years and more than 18 yrs. in Mexico.   

Experience in several industries: Marketing & Advertising, Consulting, Beverages (Diageo, Cerveceria Cuauhtemoc) Automotive (Ford, VW), FMCG(Coca-Cola, Bimbo, Danone), Retail (Disco, Suburbia), Telco (Telefonica and Movistar), Software and Computer (Dell, Nokia, Google, Microsoft), Services (Accor, Sodexo, OCC), Media (Televisa, Google, Prodigy MSN) Chemicals & Pharmaceuticals (Bayer, du Pont) and banking (Banamex, Citibank, Itau). Education (Tec. de Monterrey, Ibero, Utel).  

Some major achievements: developed a complete new business for du Pont worth a billion dollar: Tyvek for Roofing. Pioneer at du Pont simplifying and automating the manufacturing floor all over Latam, and helped set the foundations for data-driven marketing at Wunderman Latam and worldwide.   

A unique combination of skills: strategic, creative, analytical, operational and leadership. Argentine and Italian citizen and Mexican resident.